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The discount giant also allows customers to pay for groceries both online and in-store using a smartphone app. “Customers today want to be able to shop how, when and where they want,” Walmart spokeswoman Anne Hatfield said. “Saving time is now as important as saving money.” H-E-B is also becoming a major competitor in the e-commerce space. The San Antonio-based grocery retailer in February acquired Favor Delivery, an Austin-based delivery startup that shuttles online orders from restaurants and other stores directly to consumers. The acquisition allows H-E-B to more quickly expand its grocery delivery service. The chain offers curbside pickup and home delivery services at about half of its Houston-area stores. It plans to have curbside pickup services at 200 stores nationally by the end of the year. The grocer is also piloting H-E-B Go, a self-checkout mobile app at three Texas stores. These e-commerce innovations will be overseen by Jag Bath, Favor’s CEO, who was recently named H-E-B’s chief digital officer. Even as grocers broaden their online presence, they are also investing in their brick-and-mortar assets, broadening their local footprint while improving the shopping experience at existing stores.
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